It is the birthday of Nico Yazawa from Love Live! on 22th of July. Related article is here >>> [Love Live!]Nico Yazawa Birthday Festival on Twitter!
Nico fans have celebrated her. Especially Akihabara Otaku Shops and Game Center are also celebrated her grandly, Anyway, awesome!
Animate Akihabara, famous otaku store decorated Nico Birthday panels in the store.
Sega Game Center exhibits various Nico items in UFO Catcher, and paste fan message paper.